Building in Public

What we shipped

22 days. 260+ commits. Everything documented here.

22 days building
260+ commits
55 features shipped
$19999 lifetime access

The timeline

Video card redesign

Complete visual refresh of video cards using Pencil design tool. Balanced layout, consistent brand colors, cleaner typography.

  • Redesigned with Pencil
  • Brand-aligned FREE badges (orange)
  • Frosted glass play indicator
  • Fixed overlay obscuring text
  • Design system tokens throughout

PCN Services pivot complete

Full business model shift from $99 membership to $19,999+ PCN creation services. All content now freely accessible as portfolio showcase.

  • New pricing: $19,999 starting
  • All content ungated (portfolio)
  • Discovery call CTAs throughout
  • New PCN Partners section
  • Demo page with example tiers

New brand identity

Fresh color palette and typography. Space Grotesk for headings, Space Mono for technical elements. Sun orange (#F45126) as primary accent.

  • Space Grotesk + Space Mono fonts
  • Sun orange primary accent
  • Space Black backgrounds
  • Slate Metal muted text
  • Lavender + Sand accents

Hero reimagined for services

New hero messaging: "Outerfields" + "We Build Private Content Networks". Single CTA drives to discovery calls.

  • Simplified hero title
  • "Book a Discovery Call" CTA
  • Pulsing play button overlay
  • Refined gradient for readability

Analytics dashboard: Tufte principles

Four-column layout with high data-ink ratio. Removed decorative elements. Numbers speak for themselves.

  • 4-column grid layout
  • Tabular numerics
  • Removed metric footers
  • Consistent card heights
  • Minimal decoration

Footer and navigation updates

New About page created. Footer links fixed. Discovery call CTA replaces founding member badge.

  • New /about page
  • Fixed content anchor links
  • CTA badge in footer
  • Updated navigation constants

Clean, monochromatic design

Pure black and white palette. Glass buttons throughout. No distracting colors. Content speaks for itself.

  • Monochrome color palette
  • Glass/frosted buttons
  • Cleaner visual hierarchy
  • Better dark mode contrast

Editor's Choice highlights featured films

Films now get a dedicated spotlight section with cinematic banner layout. Full-bleed imagery, prominent CTAs.

  • StreamVerse-style featured banner
  • Left-aligned content overlay
  • Watch trailer + Details buttons
  • Auto-loads from your film catalog

Hero redesign: Building Outerfields

New two-line hero title. "Building Outerfields: The Odyssey" sets the narrative tone. Category pills at the bottom for quick navigation.

  • Two-line dramatic title
  • Italic accent for "The Odyssey"
  • Category filter pills
  • Stronger bottom gradient

Members set up faster now

New founding member preset gets you from signup to watching in under 2 minutes. Environment loads automatically.

  • One-click member setup
  • Auto-detect your environment
  • Skip the configuration screens

iPad and tablet: no more overflow

Fixed horizontal scrolling issues on tablets. Navigation stays put. Videos fill the screen properly.

  • iPad viewport: fixed
  • Mobile nav: no more overflow
  • Video pages: edge-to-edge

Payments: better logging, security patch

Stripe webhooks now log persistently. Updated Wrangler to fix a security vulnerability.

  • Webhook logs persist (easier debugging)
  • Security patch: undici vulnerability
  • Error tracking improved

The platform improves itself

AI proposes small UX fixes. You approve or reject. Changes deploy automatically. No code required.

  • AI spots UX issues
  • You review every change
  • Safe guardrails built in
  • Rollback with one click

Emails that actually arrive

Resend integration. Branded emails from createsomething.io. New video? You get notified.

  • Video update notifications
  • Branded sender address
  • Template management

Watch pages shipped

Full video experience: comments, transcripts, related videos. Investor presentations live. AI chat demo available.

  • Comments on every video
  • Full transcripts
  • Related videos sidebar
  • Investor deck: /presentations/investor
  • AI analytics chat: try it free

Production launch

$99 lifetime membership. Stripe checkout. Calendly scheduling. Netflix-style browsing.

  • Browse like Netflix
  • Pay once, access forever
  • Book discovery calls
  • Analytics dashboard preview
  • Compare vs Patreon, Substack

Ask questions about your content

Type what you want to know. AI analyzes your video performance and suggests what to create next.

  • Natural language queries
  • Content strategy suggestions
  • Real-time insights

AI tools connected

MCP server deployed. Claude can browse your analytics. Component previews work.

  • Remote MCP server
  • AI content strategy
  • Live component previews

Foundation: videos play

3D hero from Sketchfab. AI-generated thumbnails. Engagement heatmaps. R2 CDN delivery.

  • 3D galaxy background
  • Flux AI thumbnails
  • See where viewers drop off
  • Global CDN: fast everywhere

Watch it happen

$99 gets you lifetime access. See every video, every behind-the-scenes update, forever.