What we shipped
22 days. 260+ commits. Everything documented here.
The timeline
Video card redesign
Complete visual refresh of video cards using Pencil design tool. Balanced layout, consistent brand colors, cleaner typography.
- Redesigned with Pencil
- Brand-aligned FREE badges (orange)
- Frosted glass play indicator
- Fixed overlay obscuring text
- Design system tokens throughout
PCN Services pivot complete
Full business model shift from $99 membership to $19,999+ PCN creation services. All content now freely accessible as portfolio showcase.
- New pricing: $19,999 starting
- All content ungated (portfolio)
- Discovery call CTAs throughout
- New PCN Partners section
- Demo page with example tiers
New brand identity
Fresh color palette and typography. Space Grotesk for headings, Space Mono for technical elements. Sun orange (#F45126) as primary accent.
- Space Grotesk + Space Mono fonts
- Sun orange primary accent
- Space Black backgrounds
- Slate Metal muted text
- Lavender + Sand accents
Hero reimagined for services
New hero messaging: "Outerfields" + "We Build Private Content Networks". Single CTA drives to discovery calls.
- Simplified hero title
- "Book a Discovery Call" CTA
- Pulsing play button overlay
- Refined gradient for readability
Analytics dashboard: Tufte principles
Four-column layout with high data-ink ratio. Removed decorative elements. Numbers speak for themselves.
- 4-column grid layout
- Tabular numerics
- Removed metric footers
- Consistent card heights
- Minimal decoration
Footer and navigation updates
New About page created. Footer links fixed. Discovery call CTA replaces founding member badge.
- New /about page
- Fixed content anchor links
- CTA badge in footer
- Updated navigation constants
Clean, monochromatic design
Pure black and white palette. Glass buttons throughout. No distracting colors. Content speaks for itself.
- Monochrome color palette
- Glass/frosted buttons
- Cleaner visual hierarchy
- Better dark mode contrast
Editor's Choice highlights featured films
Films now get a dedicated spotlight section with cinematic banner layout. Full-bleed imagery, prominent CTAs.
- StreamVerse-style featured banner
- Left-aligned content overlay
- Watch trailer + Details buttons
- Auto-loads from your film catalog
Hero redesign: Building Outerfields
New two-line hero title. "Building Outerfields: The Odyssey" sets the narrative tone. Category pills at the bottom for quick navigation.
- Two-line dramatic title
- Italic accent for "The Odyssey"
- Category filter pills
- Stronger bottom gradient
Members set up faster now
New founding member preset gets you from signup to watching in under 2 minutes. Environment loads automatically.
- One-click member setup
- Auto-detect your environment
- Skip the configuration screens
iPad and tablet: no more overflow
Fixed horizontal scrolling issues on tablets. Navigation stays put. Videos fill the screen properly.
- iPad viewport: fixed
- Mobile nav: no more overflow
- Video pages: edge-to-edge
Payments: better logging, security patch
Stripe webhooks now log persistently. Updated Wrangler to fix a security vulnerability.
- Webhook logs persist (easier debugging)
- Security patch: undici vulnerability
- Error tracking improved
The platform improves itself
AI proposes small UX fixes. You approve or reject. Changes deploy automatically. No code required.
- AI spots UX issues
- You review every change
- Safe guardrails built in
- Rollback with one click
Emails that actually arrive
Resend integration. Branded emails from createsomething.io. New video? You get notified.
- Video update notifications
- Branded sender address
- Template management
Watch pages shipped
Full video experience: comments, transcripts, related videos. Investor presentations live. AI chat demo available.
- Comments on every video
- Full transcripts
- Related videos sidebar
- Investor deck: /presentations/investor
- AI analytics chat: try it free
Production launch
$99 lifetime membership. Stripe checkout. Calendly scheduling. Netflix-style browsing.
- Browse like Netflix
- Pay once, access forever
- Book discovery calls
- Analytics dashboard preview
- Compare vs Patreon, Substack
Ask questions about your content
Type what you want to know. AI analyzes your video performance and suggests what to create next.
- Natural language queries
- Content strategy suggestions
- Real-time insights
AI tools connected
MCP server deployed. Claude can browse your analytics. Component previews work.
- Remote MCP server
- AI content strategy
- Live component previews
Foundation: videos play
3D hero from Sketchfab. AI-generated thumbnails. Engagement heatmaps. R2 CDN delivery.
- 3D galaxy background
- Flux AI thumbnails
- See where viewers drop off
- Global CDN: fast everywhere
Watch it happen
$99 gets you lifetime access. See every video, every behind-the-scenes update, forever.
